Today, Tomorrow, The Future of Golf Business.
What You Need To Earn, Learn & Grow The Game.
Golf 2.0 will be the driver of the 2013 PGA Show Premier Education Program. PGA Members will learn how to implement its strategies to grow the game and discover tools to become even more relevant and valuable to the game and the golf industry:
The New Premier PGA Merchandise Show Premier Education program will focus on player development and will show PGA Members how to implement Golf 2.0 Strategies to drive revenue and showcase their value.
The 3 Strategies for Golf 2.0:
- Retain/Strengthen the Golfing Core: Get to know who your customers are and how to deliver different experiences to them.
- Engage “Lapsed” Golfers: Recognize the influence of women and engage the entire family.
- Drive New Players: Learn why it is important to reach the 84 percent of American households without a golfer, and engage minorities.
Attendee Information 2012
The 60th PGA Merchandise Show will play host to the biggest week of golf business with 1,100+ interactive exhibits by leading golf companies and brands, more than 41,000 of the most important people in golf and representation from all 50 U.S. states and 74 countries. The PGA Merchandise Show is organized by PGA Worldwide Golf Exhibitions in partnership with The PGA of America, Experts in the Game and Business of Golf. The Show serves as a global platform for PGA Professionals, industry leaders, top manufacturers, and golf organizations to grow the business, participation and interest in golf and set the stage for 2013.